Art of Message | Rowan Price | Substack

When you craft messaging, there's always more than one unique value proposition

Marketing is the object of derision and sneers; messaging is dinner conversation

May 19

Just because AI can be a good writing assistant, doesn't mean it can turn garbage into value

May 17

Editor in Chief as a Service Listen now (11 min) | Editing is a key ingredient to perfecting brand messaging. But how to edit?

Apr 12

Book Review: Humbug Listen now (9 min) | Fantastic resource for understanding theories and ideas about branding and marketing

Mar 9

Rule of Three in Brand Messaging and Talking Points Listen now (10 min) | Plus one useful example thereof, from Steve Jobs

Feb 17

One final Christmas feel-good story. Which is also the anatomy of a successful product launch. Which yields a surprising question about your strategy.

Jan 31

Brand messaging is a form of strategic business consulting. Teardowns are a form of proving expertise. But are they better suited for consultants or…

Jan 14

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Blue Elephant Dictionary Someone who preaches defining your work must also publish their own dictionary

Free as in Lance Are you a freelance consultant like me - or want to be become one? Then this is for you

Art of Message

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