Art of Message
Subscribe
Sign in
Home
Archive
About
More
return
;
Share this publication
Art of Message
www.artofmessage.xyz
Copy link
Twitter
Facebook
Email
Newsletter and audio cast about the art, science, and business of strategic brand messaging
By Rowan Price · Launched 4 months ago
Subscribe
Login
About
Archive
Top posts
About
Archive
Authors
Login
Let me read it first
There's never just one
When you craft messaging, there's always more than one unique value proposition
Comment
Share
Share this post
There's never just one
www.artofmessage.xyz
Copy link
Twitter
Facebook
Email
New
Top
Messaging is an inside game too
Marketing is the object of derision and sneers; messaging is dinner conversation
May 19
Comment
Share
Share this post
Messaging is an inside game too
www.artofmessage.xyz
Copy link
Twitter
Facebook
Email
Garbage-in, Garbage-out vs Messaging
Just because AI can be a good writing assistant, doesn't mean it can turn garbage into value
May 17
Comment
Share
Share this post
Garbage-in, Garbage-out vs Messaging
www.artofmessage.xyz
Copy link
Twitter
Facebook
Email
Editor in Chief as a Service
Listen now (11 min) | Editing is a key ingredient to perfecting brand messaging. But how to edit?
Apr 12
Comment
Share
Share this post
Editor in Chief as a Service
www.artofmessage.xyz
Copy link
Twitter
Facebook
Email
Book Review: Humbug
Listen now (9 min) | Fantastic resource for understanding theories and ideas about branding and marketing
Mar 9
Comment
Share
Share this post
Book Review: Humbug
www.artofmessage.xyz
Copy link
Twitter
Facebook
Email
Rule of Three in Brand Messaging and Talking Points
Listen now (10 min) | Plus one useful example thereof, from Steve Jobs
Feb 17
Comment
Share
Share this post
Rule of Three in Brand Messaging and Talking Points
www.artofmessage.xyz
Copy link
Twitter
Facebook
Email
Exploding Star
One final Christmas feel-good story. Which is also the anatomy of a successful product launch. Which yields a surprising question about your strategy.
Jan 31
Comment
Share
Share this post
Exploding Star
www.artofmessage.xyz
Copy link
Twitter
Facebook
Email
A Teardown of Teardowns
Brand messaging is a form of strategic business consulting. Teardowns are a form of proving expertise. But are they better suited for consultants or…
Jan 14
Comment
Share
Share this post
A Teardown of Teardowns
www.artofmessage.xyz
Copy link
Twitter
Facebook
Email
See all
More
Blue Elephant Dictionary
Someone who preaches defining your work must also publish their own dictionary
Free as in Lance
Are you a freelance consultant like me - or want to be become one? Then this is for you
Art of Message
Subscribe
About
Archive
Authors
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts