Art of Message
Subscribe
Sign in
Home
Archive
About
New
Top
Villain Strategy
A guide to finding and fighting villains. Includes reflections on the difference between a business's problems and a business's villain
Rowan Price
Dec 10, 2022
Share this post
Villain Strategy
www.artofmessage.xyz
Copy link
Twitter
Facebook
Email
May 2022
There's never just one
When you craft messaging, there's always more than one unique value proposition
Rowan Price
May 21, 2022
Share this post
There's never just one
www.artofmessage.xyz
Copy link
Twitter
Facebook
Email
Messaging is an inside game too
Marketing is the object of derision and sneers; messaging is dinner conversation
Rowan Price
May 19, 2022
Share this post
Messaging is an inside game too
www.artofmessage.xyz
Copy link
Twitter
Facebook
Email
Garbage-in, Garbage-out vs Messaging
Just because AI can be a good writing assistant, doesn't mean it can turn garbage into value
Rowan Price
May 17, 2022
Share this post
Garbage-in, Garbage-out vs Messaging
www.artofmessage.xyz
Copy link
Twitter
Facebook
Email
April 2022
Editor in Chief as a Service
Listen now (11 min) | Editing is a key ingredient to perfecting brand messaging. But how to edit?
Rowan Price
Apr 12, 2022
Share this post
Editor in Chief as a Service
www.artofmessage.xyz
Copy link
Twitter
Facebook
Email
March 2022
Book Review: Humbug
Listen now (9 min) | Fantastic resource for understanding theories and ideas about branding and marketing
Rowan Price
Mar 9, 2022
Share this post
Book Review: Humbug
www.artofmessage.xyz
Copy link
Twitter
Facebook
Email
February 2022
Rule of Three in Brand Messaging and Talking Points
Listen now (10 min) | Plus one useful example thereof, from Steve Jobs
Rowan Price
Feb 17, 2022
Share this post
Rule of Three in Brand Messaging and Talking Points
www.artofmessage.xyz
Copy link
Twitter
Facebook
Email
January 2022
Exploding Star
One final Christmas feel-good story. Which is also the anatomy of a successful product launch. Which yields a surprising question about your strategy.
Rowan Price-Gauger
Jan 31, 2022
Share this post
Exploding Star
www.artofmessage.xyz
Copy link
Twitter
Facebook
Email
A Teardown of Teardowns
Brand messaging is a form of strategic business consulting. Teardowns are a form of proving expertise. But are they better suited for consultants or…
Rowan Price-Gauger
Jan 14, 2022
Share this post
A Teardown of Teardowns
www.artofmessage.xyz
Copy link
Twitter
Facebook
Email
Generic?
You always have a brand message, whether you mean to or not, so why not craft it carefully
Rowan Price-Gauger
Jan 6, 2022
Share this post
Generic?
www.artofmessage.xyz
Copy link
Twitter
Facebook
Email
October 2021
Positioning Hack: Ask the Right Qualifying Questions
Weave bold, probing questions into your messaging to position the thing you do/make as the right fit for whoever's using it
Rowan Price-Gauger
Oct 20, 2021
Share this post
Positioning Hack: Ask the Right Qualifying Questions
www.artofmessage.xyz
Copy link
Twitter
Facebook
Email
Whispering to Black Swans
Messaging requires learning what people want. And how to give it to them. Without making them admit they want it.
Rowan Price-Gauger
Oct 12, 2021
2
Share this post
Whispering to Black Swans
www.artofmessage.xyz
Copy link
Twitter
Facebook
Email
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts