When you craft messaging, there's always more than one unique value proposition
Marketing is the object of derision and sneers; messaging is dinner conversation
Just because AI can be a good writing assistant, doesn't mean it can turn garbage into value
Editor in Chief as a ServiceListen now (11 min) | Editing is a key ingredient to perfecting brand messaging. But how to edit?
Book Review: HumbugListen now (9 min) | Fantastic resource for understanding theories and ideas about branding and marketing
Rule of Three in Brand Messaging and Talking PointsListen now (10 min) | Plus one useful example thereof, from Steve Jobs
One final Christmas feel-good story. Which is also the anatomy of a successful product launch. Which yields a surprising question about your strategy.
Brand messaging is a form of strategic business consulting. Teardowns are a form of proving expertise. But are they better suited for consultants or…
You always have a brand message, whether you mean to or not, so why not craft it carefully
Weave bold, probing questions into your messaging to position the thing you do/make as the right fit for whoever's using it
Messaging requires learning what people want. And how to give it to them. Without making them admit they want it.
Great messaging can alter not just opinion but personality itself