Art of Message

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A guide to finding and fighting villains. Includes reflections on the difference between a business's problems and a business's villain
Rowan Price

May 2022

When you craft messaging, there's always more than one unique value proposition
Rowan Price
Marketing is the object of derision and sneers; messaging is dinner conversation
Rowan Price
Just because AI can be a good writing assistant, doesn't mean it can turn garbage into value
Rowan Price

April 2022

Editor in Chief as a ServiceListen now (11 min) | Editing is a key ingredient to perfecting brand messaging. But how to edit?
Rowan Price

March 2022

Book Review: HumbugListen now (9 min) | Fantastic resource for understanding theories and ideas about branding and marketing
Rowan Price

February 2022

Rule of Three in Brand Messaging and Talking PointsListen now (10 min) | Plus one useful example thereof, from Steve Jobs
Rowan Price

January 2022

One final Christmas feel-good story. Which is also the anatomy of a successful product launch. Which yields a surprising question about your strategy.
Rowan Price-Gauger
Brand messaging is a form of strategic business consulting. Teardowns are a form of proving expertise. But are they better suited for consultants or…
Rowan Price-Gauger
You always have a brand message, whether you mean to or not, so why not craft it carefully
Rowan Price-Gauger

October 2021

Weave bold, probing questions into your messaging to position the thing you do/make as the right fit for whoever's using it
Rowan Price-Gauger
Messaging requires learning what people want. And how to give it to them. Without making them admit they want it.
Rowan Price-Gauger
© 2023 Rowan Price
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